Messaging Partners
Sales Messaging Playbook
Contents
Introduction
Learn more about the playbook’s purpose, how to use it, and how to incorporate AI into your selling motions.
Executive Summary
Review your key messaging pillars and value props at a glance. Learn how to best target a B2B audience.
Buyer Personas
Learn about the individuals who make up the B2B buying committee. Identify what to say to pique their interest.
Solution Overview
Identify the value of every solution you offer and how you differentiate yourself in a competitive market.
Competitive Positioning
Get a good picture of who you stack up against and how to position yourself against them.
Schedule Meetings
Access the tools you and your team need to get meetings with our top buying executives.
Executive Conversations
Make sure you have the talking points and visual aids to guide executives in compelling, action-driven conversations.
Conversational Tools
Learn more about how to conduct discovery conversations and drive urgency.
Market Analysis
Learn about your target market segmentation and ideal account profile.
Trends & Pressures
Gain insight into what’s going on in your prospect’s world and how to build talk tracks that show you understand.
Objection Handling
Be prepared for every objection prospects might throw your way. Identify clarifying questions and your response strategy.
Engagement Themes
Conduct outreach—via email and LinkedIn posts and comments—according to primary themes that permeate the industry.